The Burton Ruler Snowboard Boots includes Burton's Shrinkage technology which is a reduced footprint of one full size, so a size 11 will have the same footprint as other brands size 10 boots. This opens you up to more board options and helps reduce heel and toe drag when carving. It also has 1:1 lasting so each size shell is made for each size unlike some brands who just put a thicker liner in a whole size to make their half sizes. This means you get a better fit that doesn't change over time. The Ruler uses Burton's awesome Speed Zone Lacing which is a quick lace system with upper and lower fastening zones for a quick yet custom fit. This system has been improved with a re-profiling of the lace guides and jam cleats and the addition of New England Rope laces which are virtually indestructible and are unique to Burton.