Oxbow comes from a U-shaped lake that is formed when a wide meandering river is cut off, this creates a free-standing body of water called an Oxbow.

Born in the mid-1980s in Normandy, France, the brands found inspiration in this idea, developed alongside some of watersports greatest athletes, such as Laird Hamilton, pioneer of tow-in surfing, kitesurf, foil surfing and stand-up paddle surfing. For 30 years, Oxbow has never stopped exploring new territories and supporting riders in pursuit of their passions.

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